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Wye Valley Brewery Sportive - 1st September 2024

The Wye Valley Brewery Sportive is a fantastic adventure through the Malvern countryside from one of the best breweries in the West Midlands taking you along the most scenic routes. With two distances of 60km (37 miles) and 85 km (53 miles) this sportive is for everyone!

Date: 1st September 2024
Event HQ: Stoke Lacy, Bromyard HR7 4HG
Half Pint: 60km (37 Miles)
Full Pint: 86km (53 Miles)
Cost: From £27.50


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  • The Details

    This late season sportive is set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley. 

    Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the event the route is set in an area of the country labelled the "Hop Shires".

    Riders will register behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

    The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

    After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

    Date: Saturday 1st September 2024

    Event Type: Road

    Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

    Half Pint - 60km (37 miles)

    Full Pint - 85km (53 miles)

    Entry Fee: Half Pint £27.50 / Full Pint £37.50

    Registration open: From 8.30am onwards

    Start Time: 9:00 am onwards

    Entry on Day: Yes, if the event is not sold out. Please enquire beforehand.

    Also see our Terms & Conditions.

  • Route

    Half Pint

    Distance - 60km (37 miles)

    Elevation gain - 860m

    Download GPX route
    Click to enlarge

    Full Pint

    Distance - 85km (53 miles)

    Elevation gain - 1,376m

    Download GPX route
    Click to enlarge
  • Whats Included
    • Event centre facilities and parking
    • A bottle of Wye Valley's finest beer
    • Mechanical support
    • Medical support
    • Full route marking
    • Rider public liability insurance
    • Refreshment stops en-route
    • Pick-up wagon
    • Event photography 
    • BBQ and refreshments for sale at the finish
  • The Shirt

    Limited Edition Wye Valley Brewery Cycling Shirt - £55

    A specially designed and high quality zipped cycling jersey. Made with the highest specification to ensure a comfortable and stylish on-bike fit.

    Order By 6th July in order to be delivered before 1st September